FAQ
Questions, answered straight.
Everything people ask before they buy. Don't see yours? Email us and a real person will answer, usually within 1 business day.
Getting started
How do I get started?
Pick a package on the pricing page and check out. Right after, you get a link to our intake form. Fill it in, and we take it from there!
Do I need a sales call first?
No, you never need a call to buy. Everything you need to decide is on the pricing page. Still unsure? Email us or book a quick call, and you'll get a straight answer.
Which package should I pick?
Sailboat ($250) if you need a clean, professional site that tells people who you are and how to reach you. Yacht Club ($500) if you want customers to book, pay or send you a form on the site. Flagship ($1,000) if you want a larger site, our highest design bar, 3 revisions and a build that starts first. Not sure? Email us and we'll tell you honestly, even if the answer is the smaller package.
What do you need from me?
Your answers to our intake form, your logo and photos if you have them, and access to your domain. We never ask for passwords by email.
Do I have to write the text for my site?
No. By default, we write your page text from your intake answers, and you approve it. If you'd rather write it yourself, or you already have text, tell us on the intake form and we'll shape it to fit the design.
I already have a website. Can you redo it?
Yes. We build you a new site, and your intake form tells us what to keep from the old one.
Timeline and process
What do I get when my site launches?
Your live site on your domain, a plain-English owner's guide to everything you own, and a short recorded video walking you through it. Flagship also includes a live walkthrough call. Then it's time to celebrate!
How long does it take?
3 to 10 days, backed by our delivery guarantee: if we miss it, your site is free. The clock starts once your intake form is in and we have the information it asks for.
What if you miss the 10 days?
Then your site is free. If we haven't delivered your complete, working site on its private preview link within 240 hours (10 full days) of receiving your intake form and the information it asks for, we refund 100% of your package price, and we still finish your site and hand it over. The details are in our Terms of Service.
When does the 10-day clock start?
The moment your intake form is in and we have the information it asks for, like your logo, photos and answers. Revision rounds, domain access and launch day come after delivery, so they don't count. Tip: the fastest projects have everything ready on day one.
What does "starts first" mean for Flagship?
Flagship builds start before other builds waiting in our queue, so yours gets going sooner. Every package gets the same 3 to 10 day guarantee.
Will I see the site before it goes live?
Yes. You get a private preview link, so you can look at your site on your phone and your computer before launch.
Revisions
What if I want changes?
Every package includes revisions: 1 with Sailboat and Yacht Club, 3 with Flagship. Extra revisions are $50 each.
What counts as a revision?
One revision is one round of changes: you send us one list, and we make the changes. A list can include redesigning parts of your site or adding new pages. Fixing our own mistakes never uses up a revision. A feature from a bigger package, like online booking on Sailboat, is an upgrade: you pay the difference in price.
Is there a deadline to use my revisions?
Yes. Included revisions must be used within 30 days after launch. Extra revisions are paid before we start them.
Ownership and hosting
Who owns the website?
You do! The site, the content and all the code are yours. If you ever want to move it, we hand everything over at no charge.
Where is my site hosted?
We host every site we build. Hosting is free for 30 days after launch; after that it's part of Maintenance ($99 a month), or we move your site to your own hosting for free. Yacht Club and Flagship include your first month of Maintenance. We remind you before day 30. If you haven't chosen by then, we email you your complete site files and keep your site live for 30 more days, so it never disappears without warning.
What if I want to leave later?
You can. You already own your site, and there's no handoff fee. We move it to your own hosting account or give you a complete copy of its files and code.
Do I need to buy a domain?
If you already have one, we connect it. If you don't, you register one in your own name with a domain registrar and pay them directly, and we connect it to your site. Either way, the domain is yours.
Will you touch my email?
No. Connecting your website to your domain doesn't require changing your email setup, and we don't change it.
Payments and refunds
How much does a website cost?
One flat price you see before you buy: Sailboat $250, Yacht Club $500 or Flagship $1,000. You pay once, up front, and that's it. Monthly plans are optional.
How do I pay?
Through Stripe, a secure payment processor, when you check out. You pay the full package price up front. We never see your full card number.
Do you take deposits or payment plans?
Not at the moment. Packages are paid in full at checkout.
What if I change my mind?
Before work starts you get a full refund. After design kickoff, 50%. After the first draft, 25%. Once your site launches, no refund. The Refund and Cancellation Policy has the details.
Is there a contract?
Our Terms of Service are the agreement. You accept them when you check out.
Accessibility
What does "WCAG 2.1 AA" mean?
WCAG (Web Content Accessibility Guidelines) is the international standard for making websites usable by people with disabilities, for example people who use a screen reader or a keyboard instead of a mouse. AA is the level most organizations work toward. Every site we build, on every package, is built to it.
Does that make my business legally compliant?
We build your site to the standard, but we can't tell you whether a particular law applies to your business, or promise that no one will ever complain. That's a question for your attorney. What we can say: WCAG 2.1 AA is the standard the U.S. Department of Justice chose in 2024 for state and local government websites, and your site will already be built to it.
What extra accessibility work comes with Flagship?
A written accessibility statement for your site and an audit report showing how the site was checked.
Does the site stay accessible after launch?
It launches that way. New content added later, such as photos without descriptions, can introduce problems, and your owner's guide explains how to avoid that. With Maintenance, we check every month that your site still passes our accessibility checks.
Search
What are SEO and GEO?
SEO (search engine optimization) helps search engines like Google and Bing understand your site. GEO (generative engine optimization) does the same for AI answer tools, like ChatGPT and Google's AI Overviews. Every site we build ships the basics for both: clear page titles and descriptions, structured data that describes your business, and pages those tools can read.
Will I rank first on Google?
Nobody can honestly promise that, and we won't. We build your site so search engines and AI tools can find and understand it. Where you rank also depends on your competition, your reviews and time.
What is Google Business Profile optimization?
On Flagship, we improve your Google Business Profile, the listing that shows your business on Google Maps and in local search, so it matches your new site. You keep ownership of the profile.
Monthly plans
What does Maintenance ($99 a month) include?
Hosting, security and software updates, uptime monitoring, a monthly check that your site still passes our accessibility and speed checks, up to 2 small edits a month (like swapping text or a photo), and replies within 2 business days. New pages and redesigns are quoted separately.
What is in the Monthly analytics report ($49 a month)?
A plain-English report on how your website did last month: visitors, top pages, where visitors came from, how you showed up in Google and Bing search, and whether the goals you picked (calls, form sends, bookings or sales) happened, plus a short list of suggested website changes. It covers website analytics only, and it isn't business, marketing or ad advice.
Can I get a monthly plan for a site you didn't build?
The Monthly analytics report works for any website. Maintenance is for sites we built; if we didn't build yours, email us for a quote.
How do I cancel a monthly plan?
Any time, online or by email. There's no cancellation fee, and the plan stops at the end of the month you've already paid for.
Who we work with
What kinds of businesses do you work with?
Small businesses: local services, trades, shops, studios, practices and brands. We work remotely, so we don't need to be nearby.
Is there any business you won't build for?
We may decline any project, for example when the business or its content falls outside what we build. If we decline after you've paid, you get a full refund.
How we work
Do you use AI?
Yes. We use modern AI-assisted tools to design and build faster, which is part of how we keep prices flat. Every site is reviewed by our team before it goes live.
Can I see your past work?
Not yet. Sailboat Sites is new, and we won't show made-up examples. Client sites will appear here once they launch and the clients agree.
How do I reach a person?
Email hello@sailboatsites.com. You'll hear back from a real person, usually within 1 business day.
Still have a question?
Ask us anything before you buy. You'll get a straight answer, even if it's "the smaller package."