Website vs. social media page

Let's start with the good news. If you post on Facebook or Instagram, keep going! Social pages are a quick, friendly way to share news, show off your work and stay in touch with regulars. They can be where a new customer first says hello.

This guide isn't about choosing one or the other. It's about what a website does that a social page can't.

When you post on a social platform, you're working inside someone else's house, with their rules. That's the deal everyone signs up for, and it's worth knowing what it means.

• The platform decides how your page looks and works. Your page looks like every other page on the platform, and the layout can change whenever the platform changes it.
• Your address belongs to them. Your page lives at their web address, not yours.

With your own website, you make the rules:

• Your own address. mybusiness.com looks professional on a business card, a van, a receipt or a yard sign, and it stays yours as long as you renew the domain.
• Your layout, your story. You decide what goes first, what your customers see, and how they get in touch.
• Room for every answer. Services, prices, service areas, hours, directions, photos, booking, frequently asked questions. A website can hold all of it, organized the way your customers think.
• You can take it with you. A site you own can move to a new host or a new designer whenever you like.

Your Google Business Profile is often the first thing people see when they search for you, and it has a spot for your website.

A website also opens the door to free tools like Google Search Console, which shows which searches bring people to your site and how often they click through.

Your social pages and your website work best as a team. Post on social to stay in front of people, and send them to your website when they're ready to book, buy or call.

That's why every website we build links to your social pages. Your customers can find you wherever they like to look, and every road leads back to the place you own.